Joanna Torguson has dabbled in making skincare starting in 2017 as a response to learning about big-brands and their ingredients. She wanted to make something special, that really works, and is suitable for everyone! Joanna started, like almost everyone, with popular oil-based Pinterest-inspired products such as balms and scrubs but in 2020 moved on to more sophisticated techniques like most store-bought products and her own from-scratch formulations. 

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Recovering from the Fort McMurray wildfire had a significant effect on Joanna and she focussed her brand on the Boreal Forest. She laughingly claims Taiga Beauty is like a 100-mile diet for the skin! She has numerous qualifications including the Olay Certificate from Coursera, and the award-winning International skincare institution, Formula Botanica.

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Joanna's products are earthy and natural, but do occasionally include carefully curated non-botanical ingredients to provide effective and balanced formulas that are lovely for our skin. She does avoid really bad-for-us ingredients like fermaldehyde, phtalates, toluene, talc, parabens, hydroquinones, petroleum, SLS/SLES, triclosan, polyethylene glycol, and oxybenzone. ​The ingredients are purchased thoughtfully so they are ethically sourced as well as organic and wild-harvested where possible - and as local as we can get. We make sure not to use other unsustainable ingredients.

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​Click here to take a look at some of those unique ingredients.​​​​​​